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The Creative Economy

Video production & creative filmmaking in the UAE

The Creative Economy (TCE) is a creative video production company working with brands across the UAE. We plan, shoot and edit cinematic brand films, commercials, product videos and social content, with the same attention to detail from the first concept to the final frame.

Every production is built around what the film needs to do for the business: launch a product, fill a venue, build a brand people remember or give a campaign something worth watching.

Hands holding a mirrorless camera with a zoom lens

This covers

  • Video production company
  • Creative filmmaking
  • Creative video production
  • Commercial production
  • Brand films
  • Event videography
  • Photography

From our company profile

Visual Production

Our work includes brand films, commercials, product videos, luxury and corporate shoots, as well as full event coverage delivering visually compelling content that elevates brand image and captures attention.

What’s included

Video Production, end to end.

  • 01

    Brand films

    Story-led films that show who a brand is and why it matters, for websites, launches and campaigns.

  • 02

    Commercials & ad films

    Advertising video for social, digital and screen, cut in versions sized for each placement.

  • 03

    Product & food films

    Close, detailed product and menu videos for e-commerce, delivery apps, restaurants and retail.

  • 04

    Automotive & luxury shoots

    Controlled, cinematic coverage of cars, interiors and premium products.

  • 05

    Corporate video

    Company profiles, interviews, behind-the-scenes films and internal communications.

  • 06

    Event coverage

    Full coverage of launches, activations and events, with recap edits for social.

  • 07

    Short-form & reels

    Vertical 9:16 edits made for Instagram Reels, TikTok and YouTube Shorts.

  • 08

    Photography

    Stills captured alongside the film, so one shoot covers campaign, social and website imagery.

Film

Selected films

8 productions

  1. 01 · Brand Content

    Hotpack

    Hotpack logo
  2. 02 · Food & Beverage

    Oceano

    by Deep Seafood Company

    Oceano logo
  3. 03 · Automotive

    Lexus

    Lexus logo
  4. 04 · Automotive

    Mercedes A35

  5. 05 · Events

    Offset ’25

  6. 06 · Food & Beverage

    McDonald’s × Shahzad

  7. 07 · Fashion & Retail

    222 Stores

    222 Stores logo
  8. 08 · Food & Beverage

    It’s Good for Something

    Cafe & Restaurant

    It’s Good for Something logo

Who it’s for

Food and beverage, automotive, retail and fashion, hospitality, events and corporate brands. Recent films include work for Hotpack, Lexus, Oceano by Deep Seafood Company, 222 Stores and It’s Good for Something.

Brands we’ve worked with

and many more

  • Lexus
  • Hotpack
  • Oceano
  • 222 Stores
  • Tass & Hamjit
  • Victory Digital Print Solutions
  • Messify
  • LePresso
  • Powerology
  • Al Saqr
  • GBH International Group

How we work

Every great result starts with a clear direction.

  1. Stage 01

    Discover

    Understand the brand, its audience, existing challenges, and growth objectives.

  2. Stage 02

    Strategize

    Develop a creative and marketing direction based on the business’s priorities.

  3. Stage 03

    Create & Execute

    Produce content, develop campaigns, and implement the agreed strategy.

  4. Stage 04

    Measure & Refine

    Review performance, identify opportunities, and improve future execution.

Questions

Video Production: common questions

How much does video production cost in the UAE?

It depends on the shoot days, crew, locations, talent and the number of edits you need. TCE quotes each project after a short brief, so the budget matches what the film has to do. Share your goals and budget range through the contact form and we’ll suggest the right scope.

Do you shoot outside Dubai?

Yes. TCE produces films across all seven emirates: Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah.

Can you handle the whole production?

Yes. We can take a film from concept and planning through the shoot to the final edit and delivery, or join at the stage you need us.

Do you make vertical videos for Reels and TikTok?

Yes. Many of our films are delivered in vertical 9:16 for Instagram Reels and TikTok, alongside landscape versions for YouTube, websites and screens.

Do you also provide photography?

Yes. Photography sits alongside our film work, and stills can be captured on the same shoot.

Start a project

Got a brandworth building?

Tell us what you’re working on. We’ll explore how TCE can help bring your ideas to life and move your brand forward.