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The Creative Economy

Influencer marketing & UGC content in the UAE

People trust people. TCE helps brands work with the right influencers and content creators to reach their audience in a genuine way, and produces user-generated-style (UGC) content that feels native to the feed.

We handle the planning, creator selection, briefing and content, then track what the campaign achieved.

Phone on a tripod recording a woman posing in the background

This covers

  • UGC content
  • User-generated content
  • Influencer marketing
  • Creator marketing
  • Content creators
  • Influencer media planning

From our company profile

Influencer & Creator Media Planning

We help brands connect with the right influencers and content creators to reach their target audience in a genuine and engaging way. From planning campaigns and selecting influencers to creating impactful content and tracking results, we make sure your brand story reaches the people who matter most.

What’s included

Influencer & UGC Content, end to end.

  • 01

    Influencer & creator selection

    Finding creators whose audience and style fit your brand, beyond follower counts.

  • 02

    Campaign planning

    Goals, deliverables, timelines and how the campaign will be measured.

  • 03

    UGC content production

    Authentic, phone-first videos and photos made for ads, product pages and social.

  • 04

    Briefing & coordination

    Clear briefs and one point of contact between your brand and the creators.

  • 05

    Content reuse

    Putting the best creator content to work across your pages and ads.

  • 06

    Results tracking

    Reach, engagement and response reported at the end of each campaign.

Who it’s for

Consumer brands, restaurants and cafés, beauty, fashion and retail, and any business launching a product that people should hear about from someone they already follow.

Brands we’ve worked with

and many more

  • Lexus
  • Hotpack
  • Oceano
  • 222 Stores
  • Tass & Hamjit
  • Victory Digital Print Solutions
  • Messify
  • LePresso
  • Powerology
  • Al Saqr
  • GBH International Group

How we work

Every great result starts with a clear direction.

  1. Stage 01

    Discover

    Understand the brand, its audience, existing challenges, and growth objectives.

  2. Stage 02

    Strategize

    Develop a creative and marketing direction based on the business’s priorities.

  3. Stage 03

    Create & Execute

    Produce content, develop campaigns, and implement the agreed strategy.

  4. Stage 04

    Measure & Refine

    Review performance, identify opportunities, and improve future execution.

Questions

Influencer & UGC Content: common questions

What is UGC content?

User-generated content (UGC) is photo and video made in the style of real customers rather than a polished advert. Brands use it in ads, on product pages and on social because it feels authentic.

How do you choose influencers?

We look at audience fit, content quality, engagement and the creator’s style, not just follower numbers, then shortlist creators for your approval.

Do you work with micro-influencers?

Yes. Depending on the goal, smaller creators with engaged audiences can work better than large accounts.

Can UGC be used in Meta ads?

Yes. UGC is often used as ad creative, and we can run it through your Meta campaigns as part of our performance marketing service.

Start a project

Got a brandworth building?

Tell us what you’re working on. We’ll explore how TCE can help bring your ideas to life and move your brand forward.